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BUSINESS MODEL
A Recurring B2B Music Platform for Service and Retail Businesses
Chraimus is designed as a subscription-based business music platform for service and retail businesses that need structured, suitable and controlled music experiences across different venue points.
REVENUE MODEL
Recurring Subscription Revenue Instead of One-Time Music Sales
Chraimus is planned around recurring annual subscriptions, creating a scalable revenue base as active businesses, venues and future multi-location accounts grow.
REVENUE
01
Annual Business Subscription
The core revenue model is planned as a recurring annual subscription paid by businesses that use Chraimus for structured music control.
REVENUE
05
Recurring Value Creation
The platform is designed to create ongoing value through consistent atmosphere, controlled playback, music suitability and future account management features.
REVENUE
02
Legally Usable and Cost-Efficient Access
The subscription model is built around recurring access to suitable, controlled, legally usable and cost-efficient business-use music experiences rather than one-time music file sales.
REVENUE
03
Venue-Based Expansion
Each subscribed venue starts with one included music point, while larger venues can expand through additional point-based annual fees.
REVENUE
04
Low-Friction Entry
An affordable starting plan can reduce adoption friction for small and medium businesses while the platform proves daily operational value.
TARGET CUSTOMERS
Built for Businesses Where Atmosphere Matters
The initial target customers are service and retail businesses that benefit from consistent atmosphere, brand alignment, customer comfort and point-based music control.
CUSTOMER
01
Hotels and Resorts
Hotels can use different music logic for lobbies, spas, restaurants, bars, lounges, gyms and common areas instead of one generic playlist.
CUSTOMER
02
Cafés, Restaurants and Bars
Food and beverage venues need music that supports mood, guest comfort, time of day, service rhythm and brand perception.
CUSTOMER
03
Spas, Gyms and Wellness Spaces
Wellness and activity spaces require different energy levels, tempo ranges and atmosphere rules depending on the customer experience.
CUSTOMER
04
Retail, Malls and Salons
Retail and personal-care businesses can benefit from consistent background music that supports brand atmosphere and customer flow.
PRICING LOGIC
Simple Entry Pricing With Point-Based Expansion
The initial model is designed around a €60 annual venue subscription that includes one music point, with additional points priced at €30 per year. Larger venues and multi-location businesses can scale naturally through the same structure.
PRICING
01
Base Venue Subscription
Each venue can start with a €60 annual subscription, including one music point for that location.
PRICING
02
Additional Point Pricing
If a venue needs different music for additional areas, each extra point can be added for €30 per year.
PRICING
03
Example: Six-Point Hotel
A hotel using six music points would pay €60 for the venue subscription plus five additional points at €30 each, creating a €210 annual fee for that venue.
PRICING
04
Multi-Location Control
Each additional branch or venue can follow the same base-plus-point pricing model, while all venues and points can be managed online from one central control layer.
GO-TO-MARKET
A Practical Path Through Direct Sales and Business Connectors
Chraimus can grow through direct outreach to local businesses, hospitality and retail networks, venue administrators, music partners and approved business connectors.
GTM
01
Direct Local Outreach
The first customers can be reached through direct contact with hotels, cafés, restaurants, spas, gyms, stores and salons.
GTM
02
Hospitality and Retail Networks
Business networks, hotel operators, local chains and venue managers can create early access to multiple potential customers.
GTM
03
Demo-Led Sales
The MVP demo helps explain the platform quickly by showing point-based track pools and terminal playback instead of only describing the idea.
GTM
04
Partner-Assisted Growth
Approved sellers, business connectors, venue administrators, music partners and service providers can support customer acquisition over time.
PASSIVE REFERRAL MODEL
A Single-Level Recurring Commission Model
Chraimus can support a single-level passive income model where approved sellers, partners or existing business admins earn recurring commission from directly referred active businesses, without any multi-level or chain structure.
REFERRAL
01
Approved Referral Sources
A new business can join through the referral of an approved seller, business partner or existing business admin.
REFERRAL
02
10% Annual Commission
When a referred business pays its annual subscription, 10% of the base venue subscription can be paid to the referring person as commission in the following month.
REFERRAL
03
Recurring Passive Income
This commission is not limited to the first year. It can continue every year while the referred business remains an active subscriber.
REFERRAL
04
No Chain or Multi-Level System
The model is single-level only. Commission is tied to directly referred businesses, not to downstream sellers, sub-referrals or recruitment chains.