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BUSINESS MODEL
A Recurring Point-Based B2B Atmosphere Platform for Service and Retail Businesses
Chraimus is designed as an annual point-based subscription platform for service and retail businesses that need structured, context-driven and centrally manageable atmosphere control across different venue points.
REVENUE MODEL
Recurring Subscription Revenue Built Around Active Business Points
Chraimus is planned around recurring annual subscriptions, with revenue growing as subscribed businesses add active points and future multi-location accounts.
REVENUE
01
Annual Business Subscription
The core revenue model is a recurring annual subscription paid by businesses that use Chraimus for structured, point-based atmosphere management.
REVENUE
05
Recurring Value Creation
The platform is designed to create ongoing value through point-based atmosphere control, approved content access, centralized management and controlled playback.
REVENUE
02
Rights-Documented Content Access
The subscription provides access to controlled business-use content with documented source and rights information, while country-specific additional obligations remain transparent.
REVENUE
03
Point-Based Expansion
Each subscription begins with one active business point, while larger businesses can expand through additional point-based annual fees.
REVENUE
04
Initial Content Revenue Pool
The initial model allocates 20% of eligible net subscription revenue to the content pool. This ratio will be tested and refined during pilot validation.
TARGET CUSTOMERS
Built for Businesses Where Atmosphere Matters
The initial target customers are service and retail businesses that benefit from more consistent atmosphere, brand alignment, customer comfort and point-based control.
CUSTOMER
01
Hotels and Resorts
Hotels can use different atmosphere rules for lobbies, spas, restaurants, bars, lounges, gyms and common areas instead of one generic playlist.
CUSTOMER
02
Cafés, Restaurants and Bars
Food and beverage venues need atmosphere settings that support mood, guest comfort, time of day, service rhythm and brand perception.
CUSTOMER
03
Spas, Gyms and Wellness Spaces
Wellness and activity spaces require different energy levels, tempo ranges and atmosphere rules according to point, scenario, time and intended customer experience.
CUSTOMER
04
Retail, Malls and Salons
Retail and personal-care businesses can benefit from consistent background audio that supports brand atmosphere and customer flow.
PRICING LOGIC
Annual Pricing With Point-Based Expansion and Early Access
Standard pricing is €199 per year for the first active business point and €69 for each additional point. Early Access pricing is €99 plus €39 per additional point, retained while the subscription remains continuously active.
PRICING
01
Standard First Point
The standard annual subscription is €199 for the first active business point.
PRICING
02
Additional Point Pricing
Each additional active point in the same business can be added for €69 per year.
PRICING
03
Example: Four-Point Boutique Hotel
A four-point boutique hotel would pay €406 per year at the standard rate or €216 per year under Early Access pricing.
PRICING
04
Early Access and Annual Value
Early Access is €99 per year for the first point and €39 for each additional point. Annual pricing provides 12 months of service for the equivalent of 10 monthly payments.
GO-TO-MARKET
A Practical Pilot-Led Path Through Direct Sales and Business Connectors
Chraimus can grow through a focused first-market pilot, direct outreach to local businesses, hospitality and retail networks, venue administrators and approved business connectors.
GTM
01
Direct Local Outreach
The first pilot customer can be reached through direct contact with hotels, cafés, restaurants, spas, gyms, stores or salons in the selected first market.
GTM
02
Hospitality and Retail Networks
Business networks, hotel operators, local chains and venue managers can create access to suitable pilot and early customer opportunities.
GTM
03
Demo-Led Sales
The MVP demo helps explain the platform by showing point-based content pools, context controls and terminal playback instead of only describing the concept.
GTM
04
Partner-Assisted Growth
Approved business connectors, venue administrators and relevant service partners can support direct customer acquisition without creating a multi-level sales structure.
DIRECT REFERRAL MODEL
A Single-Level Recurring Commission Model
Chraimus can support a single-level referral model in which approved partners or business connectors earn recurring commission from directly referred active businesses, without any multi-level or chain structure.
REFERRAL
01
Approved Referral Sources
A new business can join through the direct referral of an approved partner or business connector.
REFERRAL
02
10% Recurring Commission
The referring partner can receive 10% of eligible net subscription revenue from the directly referred business while that subscription remains active.
REFERRAL
03
Continues With Active Subscription
The commission is not limited to the first year and can continue while the directly referred business remains continuously subscribed.
REFERRAL
04
No Chain or Multi-Level System
The model is single-level only. Commission is tied to directly referred businesses, not to downstream sellers, sub-referrals or recruitment chains.