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ROADMAP
From MVP Proof to a Scalable Context-First B2B Atmosphere Platform
The roadmap shows how Chraimus can move from a controlled review demo toward company setup, pilot validation, rights-documented content workflows, stronger metadata standards, protected playback, centralized control and a subscription-based B2B platform.
PHASE 1
MVP Proof and Startup Review Readiness
The first phase is to keep the MVP stable, demonstrate the current rule-based product logic clearly and maintain a reliable foundation for pilot validation and future productization.
MVP
01
Stable MVP Proof
Keep the current startup review pages and MVP demo stable so reviewers can evaluate the core Chraimus logic without unexpected changes.
MVP
02
Clear Product Narrative
Present Chraimus not as a simple playlist player, but as a context-first business atmosphere platform built around venue points, scenarios, time settings, crowd settings, explicit rules and controlled playback.
MVP
03
Focused Demo Terminal
Keep the terminal focused on selected point-based content pools, scenario and language controls, stable playback and a clear distinction between demo exploration and real deployment.
MVP
04
Defined MVP Boundaries
Make clear that the current environment is a controlled MVP review demo using structured metadata, explicit rules, contextual filters and weighted scoring, with no AI decision layer in the current MVP.
PHASE 2
Company Setup, Pilot Preparation and Productization
After startup review, Chraimus can move toward Estonian company incorporation, operational setup, first-market selection, pilot onboarding and an approved content supply workflow.
PRODUCT
01
Company and Operational Setup
Incorporate the Estonian company, define operational responsibilities, prepare customer support workflows and complete the commercial setup required for pilot activity.
PRODUCT
02
Approved Content Partner Workflow
Define a workflow in which approved music production partners supply rights-documented content according to Chraimus technical standards, mandatory metadata fields, business-use targets and acceptance criteria. Chraimus does not produce music.
PRODUCT
03
Pilot Customer Onboarding
Select one first pilot market from Estonia, Türkiye or Belgium according to access, partnership readiness and market suitability, then validate real usage, feedback, willingness to pay and point-based fit before broader rollout.
PRODUCT
04
Demo Selection Flow
Maintain the current review flow in which the business type and venue point are selected before the terminal opens directly with the assigned point. Terminal-side point switching remains hidden.
PHASE 3
Metadata Validation and Rule-Based Matching
Chraimus can strengthen its context-first matching layer by validating supplier-provided metadata, refining explicit rules, improving weighted scoring and maintaining controlled REVIEW and PUBLISHED workflows.
DATA
01
Mandatory Metadata Standards
Standardize mandatory fields such as venue type, venue point, scenario, time, crowd setting, vocal mode, language, energy, tempo, atmosphere, usage context, source records, rights information and publishing status.
DATA
02
Metadata Validation Layer
Check whether incoming content metadata, source records and rights documentation are complete, consistent and suitable for Chraimus context rules before content becomes available for business use.
DATA
03
Rule-Based Matching Validation
Validate and refine structured metadata, explicit rules, contextual filters and weighted scoring. AI-assisted curation remains a later-stage option after sufficient real usage data exists.
DATA
04
Review and Publishing Control
Maintain clear preparation, REVIEW and PUBLISHED workflows so only approved, rights-documented content becomes available in demo and future live environments.
PHASE 4
Revenue Activation and Market Expansion
After pilot validation, Chraimus can activate annual point-based subscriptions, Early Access pricing, direct sales and a single-level referral channel in a selected first market.
BUSINESS
01
Annual SaaS Subscription Launch
Launch annual point-based subscriptions at €199 for the first active business point and €69 for each additional point, with Early Access pricing of €99 plus €39 per additional point.
BUSINESS
02
Approved Referral Channel
Activate approved partners or business connectors as single-level referral sources, with a 10% recurring commission on eligible net subscription revenue from directly referred active businesses.
BUSINESS
03
Hospitality and Retail Outreach
Focus early outreach on hotels, cafés, restaurants, bars, spas, gyms, retail stores, malls and salons where atmosphere directly affects customer experience.
BUSINESS
04
Customer and Supplier Feedback Loop
Use pilot feedback from businesses and approved content partners to refine metadata standards, context profiles, pricing, onboarding, support and the initial content revenue pool.
PHASE 5
Protected Playback, Central Control and Multi-Location Scaling
The long-term vision is a scalable subscription-based B2B platform with signed Chrayer distribution, encrypted local storage, authorized offline playback, device assignment, centralized venue management, reporting and multi-location operations.
SCALE
01
Protected Playback Path
Complete application signing and commercial distribution for Chrayer after Estonian company incorporation and the required company certificate, enabling encrypted local storage, authorized playback and controlled offline operation.
SCALE
02
Device and Point Assignment
Develop a clearer setup flow where each terminal device is assigned to a specific business, venue and venue point.
SCALE
03
Central Multi-Location Control
Expand online control so business owners can manage multiple venues, points, devices, permissions, business rules, approved content pools and playback status from one central layer.
SCALE
04
Reporting and Performance Metrics
Add measurable platform reporting such as active businesses, venues, points, devices, playback activity, customer retention, content performance and referral results as the platform matures.